(1) Digital Marketing

With the change of the participants' identity in the exhibition activities as the clue, users can provide search engine marketing, social media marketing, mobile information flow marketing and other new media marketing services for users from different marketing content and marketing channels at the key nodes of the path of "strangers visitors potential customers repeat customers".

(2) New generation pre registration system

The new generation pre registration system can be deployed in various forms such as mini programs and H5. Based on big data algorithm technology, it actively recommends other users that match the registrant and pushes them to the user's registration interface, facilitating the initiation of online invitations to achieve better acquaintance recommendation and secondary fission invitation effects. Personalized electronic tickets can also be customized according to the requirements of the organizers, and incentive activities can be set up to provide incentives based on communication effects, stimulate and quantify the value of social marketing.

(3) Data center

In the development process of domestic exhibitions, the longer the history and larger the scale, the more data resources have been accumulated online and offline. At the same time, some urgent problems have also accumulated, mainly manifested in:

Data cannot be fully interconnected, and information silo between business units are serious;

The fusion and connection ability between the real world and the digital world is weak, and most of them have become "silent data";

The means of data application are relatively single, with a lack of data-based automation and full journey marketing, and the role of data in promoting income growth has not been fully utilized;

Isolated data is difficult to conduct in-depth analysis and mining, and the data-driven exhibition growth model is difficult to effectively implement.

Data is the cornerstone of the digital era, and it has become a new factor of production in today's era. For exhibition activities that are in the development and maturity stages of their lifecycle, whether it is horizontal expansion or vertical sinking offline, or innovation and income increase of digital products online, the new round of growth is inevitably driven by data. By improving the level of digitization, we seek opportunities from data and benefits from refined management.

Therefore, the core of the medium to long-term planning for the digital construction of exhibition companies is to create a data-centric culture and implement this culture into business scenarios and processes, in order to unleash the value of data. This is an inevitable choice for exhibition companies to adapt to the digital age.

(4) Intelligent ticket and access control system

Benchmarking the on-site ticket and access control management mode of large-scale domestic exhibitions, presenting the application of new technologies, equipment, and services in the on-site stage of exhibition activities. Build an integrated goal of data closed-loop management and security traceability, providing convenient and safe entry services for exhibition participants.

This solution focuses on improving the experience in three aspects:

One is the full process mobile self-service for users. Apply for documents on mobile phones, review on mobile phones, remind on mobile phones, view on mobile phones, invite on mobile phones, swipe mobile phones to collect tickets, swipe mobile phones to enter the venue, and complete on-site interaction and matchmaking on mobile phones.

The second is that participants can purchase and verify electronic tickets through various channels of exhibition activities, with a variety of ticket types.

The third is to enhance the ability of graded access control services, by combining "real name registration+real name verification+intelligent identification of entry+full traceability" records, targeting different types of attendees, through differentiated intelligent self-service ticket equipment, non sensory or sensory access control equipment, clear recording of each person's data information, providing data support for the safety and air defense of exhibition activities, and ensuring the safe and orderly conduct of exhibition activities.

This plan focuses on creating a seamless ticket and entry mode. Experience the rapid production of RFID non-contact chip cards on-site, and use RIFD wingless induction access control, welcome screen voice and entry information broadcast, and security screen confirmation verification.

Bitter Melon Technology has redesigned a complete access control workflow, deeply integrating hardware, software, and database data to enhance the audience's access control circulation experience.

(5) live broadcast

Create a one-stop live broadcast planning, live broadcast supporting equipment, on-site execution, operation distribution, and data report delivery full chain service solution for exhibition activities.

The full service plan includes the promotion and warm-up of live broadcast: including the active information flow delivery method and background management of material package, live broadcast matrix construction, promotion invitation system and services, live broadcast preview, promotion activities, customer service, project promotion and other information.

At the same time, it also includes on-site survey of the event, construction of shooting layout, live streaming network testing, audio and video equipment testing, and confirmation of live streaming details.

(6) Metaverse

Experience immersive metaverse conferences, metaverse live broadcasts, and metaverse opening ceremonies, experience the communication atmosphere and simulation environment obtained in the metaverse world, digital humans, AI customer service, digital collectibles, and other new digital experiences such as metaverse marketing.

The Metacosmic Conference is not a complete copy of the offline exhibition, but a simulation, three-dimensional, digital Information mapping to the physical space. On the basis of simulating offline exhibitions and conferences, users establish a new digital image in the metaverse conference, experiencing more equal immersive interaction and communication. Unlike offline exhibition activities, which are limited by limited physical space and time, metaverse conferences can quickly engage in discussions on a common industry topic based on the needs of exhibitors and users, and provide real-time interactive opinions and discussions to achieve more valuable communication.

(7) 大数据服务

The core of exhibitions is transaction matching, and the original model was to gather both parties to the same venue to promote trade. And big data makes the transaction matching of exhibitions more efficient and accurate. Through comprehensive data collection and analysis of exhibitors and visitors through exhibition activities, it is possible to have a more comprehensive understanding of user needs. When assisting exhibitors and visitors in more efficient transaction matching contracts, it can also help organizers understand the other party's needs for the exhibition, thereby more purposefully strengthening the exhibition advantages and achieving scale and quality upgrades.